Chapter 1
Summary
This first chapter discusses why attractive things work better. Norman explains how emotions help a person make decisions and how happiness increases thought processes and encourages creative thinking. Tying this into to design, attractive design allows for a more enjoyable experience and helps people figure things out.
Norman also discusses the three levels of processing: visceral (the automatic layer), behavioral (everyday behavior layer) and reflective (contemplative layer). He then discusses how the three levels interact with each other and how they relate to focus and creativity.
Discussion
I thought this chapter was a great first chapter, introducing us to what I believe will be the theme throughout the rest of the book: the challenges a designer faces when considering the design from a kind of emotional point of view.
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